I am Mark, a Vienna based Business & Computer Science student
About me
Hello there! Welcome to my page. Here you can find out more about me, my current projects and about my skills. When I'm not fighting multicollinearity , I work in Data Analysis. At Massive Art, I am responsible for creating data pipelines and supporting customers in making better data-driven decisions. During the pandemic I decided to get more into and data analysis. Therefore, I started to improve my skills in inferential statistics, SQL and R. I exercise regularly by hitting the gym and going for a run at the Wienerberg. I am also interested in the economy, current economic developments and the stock market.
Work Experience
Massive Art
Data & Analytics Manager
August 2022 - Present
- Fetching e-commerce affiliated data from several software applications with a data connector tool
- Enhancing this data by adding relevant KPIs with SQL queries or basic python code
- Transferring this data to Google Data Studio
- Analyzing the data and creating different tables/charts in Google Data Studio
- Discussing the data with clients and providing recommendations in order to boost relevant KPI's
- Conversion and link tracking for several clients
- Providing workshops for colleagues including topics such as: Basic SQL Queries & E-Commerce Tracking
axion.shop
Head of Digital Marketing
April 2020 - Juli 2022
- In charge of the performance of the online shop
- Responsible for 3 domain transfers
- Implementation of Google Analytics 4 and setting up Conversion Tracking for the new GA4 property
- Responsible for a 5-person team
- Management of external stakeholders
- Designing new HTML Elements and implementing them on the website after testing them in an A/B Test
- Developing ongoing measures to improve the conversion rate
- Creating a monthly reporting with all relevant KPI's (Customer Lifetime Value, Customer Acquisition Cost, Conversion Rate etc.)
- Implementation of a cookie bot compliant with the GDPR and create the correct triggers (Google Tag Manager)
- Responsible for the advertising campaigns (Search, Shopping, Display, Smart, Video & Retargeting Campaigns) - reducing customer acquisition costs by 30%
- Setting up the Conversion Tracking for Pinterest Ads & several Affiliate Partners
- Reviewing the content on the website (images & text)
- Reference
axion.shop
Digital Marketing Manager
September 2019 - March 2020
- Shared responsibility for a shop re-launch & one domain transfer (Shopware 5.6.6)
- Monthly backlink analysis
- Keyword analysis in the health, sports & fitness sector
- Designing and evaluating of A/B tests
- Content production in image and text format
University of Hohenheim
Research Assistant
May 2019 - November 2019
- Research assistant at the department of business administration
- Collaboration on the research project Artificial Intelligence in Services – how to determine an optimal human-technology mix
- Collecting and transcription of qualitative data
- Literature Research (German & English) in various databases
- Programming of survey documents with Questback/Unipark
- Organisational support for project events
- Collaboration in the conception of surveys
- Reference
Bosch Smart Home GmbH
Working student Sales & Marketing
September 2018 - August 2019
- Market analysis, competition analysis, key word analysis & company analysis of a Bosch Smart Home online customer
- Designing a customized Point of Sale (POS) presentation for the sales department of a large smart home target customer
- Definition of relevant customer benefits for the appropriate target group of the respective trade customers
- Concept and planning of the product presentation to illustrate the added value for the customer in everyday life to create purchase incentives
- Creation and updating of online content for the own Bosch Smart Home website, for clients from the consumer electronics sector and from the DIY store sector
- Reference
Education
University of Vienna
Masters in Business & Computer Science
Oktober 2021 - Present
- Current grading: 1,5
- Faculty of Computer Science
University of Hohenheim
Bachelor in Business Economics
Oktober 2016 - August 2020
- Subject: Market-oriented corporate management
- Faculty of Business, Economics and Social Sciences
- Bachelor Thesis: Colleague AI - How do the roles of employees and customers change in service interaction after the introduction of AI-based software? Published on Research Gate
Experience abroad
German Swiss International School Hong Kong
March 2008 - Juli 2011
Skills
Marie Pabst
CEO, Pabst Media UG
For almost 2 years of working with Mark Mechling, I am more and more enthusiastic about the competence and passion with which he proves himself in online marketing projects. Mark Mechling convinces with broad knowledge in the areas of SEO, SEA, data science and analytics as well as link tracking and all areas of onpage & offpage optimization. Mark Mechling knows how to get the best out of a project.
Albert Schmidt
Senior Manager Business Intelligence & Systems, axion.shop
Mark was my project manager in the online marketing team for 2 years. During this time I was able to learn a lot from him and his way of working. He has a deep understanding of SEO, SEA, web development, UX design as well as technical contexts (e.g. conversion and link tracking). His persistence in solving problems of various kinds is remarkable. In team leadership and agency management, he set important impulses in strategic and operational terms, as he has an eye for the big picture and the next necessary steps. His friendly manner made the cooperation very pleasant.
Marah Blaurock
Research Assistant & Doctoral Candidate, University of Hohenheim
We have found Mr. Mechling to be a very conscientious, extremely flexible and enthusiastic employee. Even in heavy workloads and difficult situations, Mr. Mechling always showed a high level of commitment. He completed the tasks assigned to him quickly and always fulfilled them to our full satisfaction.
Charlene Binder
Manager Website-Content, Robert Bosch Smart Home GmBH
Mr. Mechling immediately found his way into the HOME/SAM - Sales & Marketing Smart Home - team and was fully integrated right from the start due to his exceptionally pleasant and enhancing cooperation. During his time as a working student, Mr. Mechling always worked with great commitment and dedication in the areas entrusted to him. This was particularly evident when he took on various customer-specific topics and projects in the area of online Marketing, which he brought to a very positive conclusion in full coordination with various internal and external contacts. Decisive for this was his motivation, enthusiasm and know-how in the field of online marketing, as well as his independent, proactive and committed way of working. We thank Mr. Mechling for the very good cooperation and wish him all the best and continued success in his further studies, career and life.
Get In Touch
I'd love to hear from you. Whether you have a question or want to chat - just hit me up.